While CEOs all over the world are worried about their potential development as well as global economy predictions next year, their confidence in their future growth has already been growing. In the year 2016, PwC ‘s twenty-first annual comprehensive CEO study suggests that 35 percent of CEOs have confidence in the company’s future growth over even 12 months.
Where CEOs will look for growth
The first worldwide CEO survey by PwC showed an excellent performance bet on the developing markets – particularly India and China. Nevertheless, the rising economies, compounded by the instability of currencies, have brought CEOs to a more fabulous mix of countries. The US, Germany, and the UK this year’s study reveals that investment excitement has deteriorated from 3 years ago throughout Brazil, India, Russia, as well as Argentina, respectively.
Globalization
More than 58 percent of business leaders agree that combining globalization with rising protection patterns is becoming more complicated. The issues vary from their views in the first PwC CEO survey, which showed that ‘the average global corporation has as much market independence as it wants.’
In the last 20 years, CEOs have generally been optimistic in their approach to the freedom of movement of resources, goods, and people through globalization. The interviewers this year are doubtful, nevertheless, that the divide between rich and poor has been mitigated or helped to narrow the gap.
Technology and Trust
CEOs have been telling us that technology is now indistinguishable from the reputation, abilities and recruitment, competition as well as growth of companies. Nearly a third which is about 23 percent expect that technology will radically change competition absolutely in their business during the next several years.
Technology also created a new paradigm between the company and consumers in an increasingly digital environment, which has brought tremendous benefits for both. That being said, 69 percent of CEOs say that gaining and retaining people’s trust in the market is more complicated and 87 percent think that risks from using social media may harm their business confidence.
