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Road Safety Risk Management and Corporate Reputation



The best companies in the world are working to spread corporate risk profile management to road safety. These companies achieve this by understanding the big picture, acknowledging the crucial issues and deploying well-targeted strategic plans that adhere to the local problems and solutions. These plans comprise of driver management, vehicle management and evaluating and handling route risks.

More than a quarter of the over a million deaths that occur on the road are linked to work-related driving. With this, the danger posed to sustainable business performance due to road risks is inevitable. A defensive driver training program is now much more critical than ever. Lowering road transport-linked injuries and fatalities all through the supply chain not only enhances the corporate’s reputation but also assures incredible benefits to the performance of the business.

Campaigns to Lure the Non-proactive Organisations

Most companies are now starting group-wide plans to handle road safety risks, especially in the low to middle-income countries where most accidents lead to 90% fatality. According to an independent report, only a third of the multinational companies that see road safety as a priority. For this reason, companies are luring non-proactive companies to start thinking about road safety risk management.

Some of the campaigns to ensure the safety of road users have been made possible thanks to the growth in technology. The latest technology comprises of driver-monitoring cameras, vehicle telematics as well as facilitating effective and low-cost support to the safety management of the vehicles.

The Benefits of Road Safety Initiatives

Cost savings

According to Easy Jet’s owner and founder, Stelios Haji-Ioannou, safety isn’t costly in comparison to the actual accident. When it comes to an accident, the direct costs usually entail cars (repairs, recovery and insurance premiums) and drivers (compensation, replacement drivers and injury and absence). There’re also indirect costs involved, which ranges from loss of production and damaged reputation to management burden and loss of goodwill.

Competitive Edge

It doesn’t matter whether transport services are outsourced or owned, and enhanced handling of safety risks guarantees that products are more probable to get to their clients on time.

The Introduced Initiatives

The leading companies in the world are deploying a new range of initiatives to lower the number of road accidents significantly. These involve the use of driver-monitoring technologies and integration of defensive training program. These initiatives are currently being considered as part and parcel of managing all off-site transport safety risks all through the supply chain.

Remember, it is wise to deploy safe-driving initiatives from the top. Sustained and cost-effective success demands to manage the fundamental causes of present accidents and aligning the driver programs with the culture of the company. This involves getting in touch with the directly regulated workforce as well as the supplier/contractual relationships.

It would be wise for the initiatives to embrace driver selection, development, behaviour and monitoring. It also needs to be systematic. In addition to this, the utilisation of modern technologies to equip the cars and evaluation of driving routes needs to be considered. With well-thought-out and cautious evaluation tactics, it’s easy to realise organisational transport.

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